3 ways to differentiate your firm

3 ways to differentiate your firm

  • Blog Post
  • Posted on 2 November 2015

It seems most professional services firms aren't all that different. We offer similar services to similar audiences, especially in highly regulated industries such as law. Is differentiation really possible? It is, according to Tim Williams of Ignition Consulting Group who spoke on this topic at the recent ALPMA Summit.

By Kelsey Halseth, Marketing Manager - Asia Pacific, Law In Order

It seems most professional services firms aren't all that different. We offer similar services to similar audiences, especially in highly regulated industries such as law. Is differentiation really possible? It is, according to Tim Williams of Ignition Consulting Group who spoke on this topic at the recent ALPMA Summit.

Firms can easily differentiate themselves by asking three key questions:
 
1. Product Leadership: What are your firm’s most outstanding services and capabilities? What do you do better than most other firms?
 
Product leadership aims to build a culture that constantly brings outstanding products and services to market, while focusing on customer experience.
 
At Law In Order, we provide market leading print and digital solutions to law firms, government agencies and professional services companies across Australia and Singapore.
 
Our commitment to clients is at the heart of everything we do. From our focus on product development and innovation, to the countless client appreciation events we host each year, our conversations always revolve around what we are doing to enhance relationships and ensure a positive experience for our clients. Our products and services develop with our clients – and we are continuously evolving to meet their needs.
 
 
2. Market Expertise: Who does your firm know well in terms of categories or audiences? What are your specialised areas of knowledge? Do you have in particular business categories, industries, market segments, audiences, or types of brands?
 
Your company is as good as its employees. Who you employ directly impacts your brand, and clients need to know they are backed by experts in the field.
 
When we talk about this at Law In Order, it’s amazing to see that the 16 year old company comprises over 260 legal and business professionals working across two countries. Together we total over 1,000 years of experience and speak 47 languages.
 
Our success is attributed to our commitment to clients and market expertise. In return, we have a loyal client base consisting of over 2,000 law firms, corporate clients and government agencies internationally. As testament to this, a recent double blind survey showed that an overwhelming 98 per cent of our clients would recommend us to their peers.
 
3. Operational Innovation: How can your firm be distinguished by the way it thinks? What are the firm’s unique philosophies, methods or approaches?
 
Law In Order began organically in 1999 when Julian McGrath, who was employed as a paralegal at a law firm, saw the need for a litigation support business that understood the pain points law firms have with their clients. Law In Order was set up so that law firms could concentrate on their core business and Law In Order could focus on supporting them.
 
Our mission is simple: We aim to act as extension of your firm so that you can gain a competitive advantage by focusing on the matter at hand. We pride ourselves on a reputation of excellent customer service, quality assurance and innovation.
 
We are also the only legal services provider that operates 24 hours a day, seven days a week. We do this because our clients require fast turnaround times to meet their deadlines. While similar companies elude to the same offering, having staff on-call 24/7 is quite different.
 
The intersection of these three areas points the way to a positioning that makes the most of your firm’s strengths and will inevitably set your firm apart from the rest. 
 


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