The issue of pricing is hot topic amongst firms, from sole practitioner to large multi-nationals, as they all face a market in which competition and client purchasing power are growing at an increasing rate. The 2015 ALPMA Summit served up a large number of very relevant and contemporary sessions for the attendees who ventured to the Gold Coast this year. It goes without saying that the seminar, “Sustainable Profit Improvement Through Better Pricing”, delivered by Allens’ Chief Pricing Officer, Pier D’Angelo, was overwhelmingly popular.
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